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Prepare Your Sales for the Holiday Season

The holiday season is just around the corner, and many businesses are hoping for an influx of sales! In fact, holiday sales in 2023 increased by approximately 3 – 4% year-over-year, and on average, sales during this period make up to 20 – 30% of annual retail revenue. 

While nothing is guaranteed, preparing for this busy time with a strong strategy can position your business to capture the potential increase in demand.

At Radical Cloud Solutions, we’re here to help you streamline your operations and maximise efficiency with the right tools – like Unleashed, a leading inventory management software. 

Whether you’re running e-commerce operations or managing inventory for retail, planning ahead can make all the difference.

We’ve gathered insights to ensure you’re ready to meet customer expectations.

  1. Forecast Demand Accurately

Understanding trends from previous holiday seasons is essential for predicting demand. 

Unleashed inventory software comes with built-in inventory forecasting and demand planning tools, allowing businesses to accurately predict demand, optimise stock levels, and streamline purchasing decisions all within the platform. 

In addition to its internal capabilities, Unleashed also offers powerful API integration, enabling seamless connectivity with various external demand forecasting tools. This flexibility allows businesses to automate data synchronisation and leverage advanced forecasting models while keeping their inventory data up-to-date and centralised in Unleashed.

  1. Optimise Inventory Management

An effective inventory management system is crucial during the holiday rush. With Unleashed, you can track stock levels in real-time, preventing stockouts or overstocking and keeping your fulfilment process seamless.

  1. Streamline Your Order Fulfilment Process

Fast and accurate order fulfilment is a must. Unleashed enables efficient order processing by integrating with your e-commerce platforms, making sure your customers get their orders on time:

  • Shopify: Seamlessly connect your online store with Unleashed for efficient inventory management and order processing.
  • WooCommerce: Integrate your WooCommerce store for real-time inventory updates and simplified order fulfilment.
  • Xero: While primarily an accounting software solution, Xero can help manage your financials alongside your sales data, providing insights for marketing strategies.
  1. Leverage Effective Marketing Strategies

Use well-planned marketing strategies to keep your customers engaged throughout the holiday season. Schedule email campaigns, promotions, and social media posts that remind your audience about holiday deals and new arrivals. Focus on creating targeted messaging and enticing offers that resonate with your customer base. 

By planning your marketing efforts now, you’ll ensure your campaigns run smoothly and effectively, allowing you to focus on other pressing tasks as sales ramp up.

  1. Improve Customer Experience

Customer experience can make or break your business during peak seasons. From offering clear communication on order tracking to ensuring seamless returns, Unleashed helps maintain customer satisfaction, even under pressure. 

While Unleashed’s primary focus is on inventory management and related processes, it does offer functionalities that support aspects of customer relationship management (CRM) that are intertwined with its inventory management functions. Here are some of the key CRM features: 

  • Order Management: Unleashed does provide functionalities to track customer orders in real-time, which helps businesses keep their customers informed about order status, confirmations, shipping updates and deliveries.
  • Customer Profiles: Unleashed allows you to create and manage customer profiles, which can include purchase history and contact information. This helps businesses personalise customer interactions and improve service.
  • Returns Management: The platform simplifies the returns process by allowing businesses to process return requests and maintain accurate inventory records, making the experience smoother for customers.
  • Sales Analytics: Unleashed offers sales analytics features that help businesses gain insights into customer purchasing behaviour. This information can be used to tailor marketing strategies and improve stock management. The integration with inventory data can support identifying cross-selling opportunities.
  • Custom Pricing and Discounts: Unleashed supports tailored pricing and discounts for specific customers or groups, which can foster customer loyalty and improve sales relationships.
  1. Monitor Performance Metrics

To stay agile during the holiday rush, keep an eye on key performance indicators (KPIs) such as order accuracy, delivery speed and customer feedback. 

Unleashed inventory software offers comprehensive reporting metrics that provide real-time insights into stock levels, sales trends and product performance. These detailed reports help businesses make data-driven decisions, optimise inventory management and improve overall operational efficiency.

  1. Be Ready for Last-Minute Changes

The holiday season is unpredictable, so being flexible is key. 

Unleashed ensures real-time updates, so your inventory and demand forecasts are always accurate and up-to-date. This is crucial during the holiday season, where last-minute changes can significantly impact your stock. With Unleashed, you can quickly adjust stock levels and manage incoming orders without disruption, ensuring you’re always prepared for unexpected shifts in demand. 

Ready to streamline your inventory and prepare your business for the holiday sales? 

Radical Cloud Solutions, as an official Unleashed partner, can help you integrate this powerful software into your workflow. Sign up for Unleashed through us, and we’ll assist in tailoring it to fit your needs perfectly.

For more information on how we can help you get holiday-ready, get in touch at [email protected].