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Build a strong online presence, trust and credibility
Simply put, search engine optimization (SEO) is making your website more friendly to both search engines and users. When your site is easier to find, you rank higher in search results — and more people find you.
SEO, or Search Engine Optimisation is a dynamic and ever-evolving art matched with science. The basic premise of SEO, is for businesses to occupy search engine results real estate. Ideally, the top 3 spaces. The key objective of SEO to note, is the fact that these listings are ‘organic’, meaning you are not paying for that ‘ad space’.
The reason having that real estate is so powerful, is easily explained with Click Through Rate (CTR). CTR is a ratio (showcased as a %) showing how often people who see your ad or free product listing end up clicking it. Each click on to your site is a chance for a potential customer to convert and buy your product or services.
Search Engine real estate is broken down by ‘position’. Different positions on the page, accumulate different CTR’s. The higher up you are, the better your total CTR is.
Position 1 – 43.32%
Position 2 – 37.36%
Position 3 – 29.90%
SEO is also tailored and multi-faceted. Each and every business has different requirements, based on how they are currently performing in their current competitive landscape. As a result, each of our clients is looked at as their own entity, with specific strengths and weaknesses, and as such a strategy is created that is suited to them.
SEO is not just keywords, it is much more technical than that. An SEO specialist is also a web developer, user interface analyst, conversion optimisation specialist, copywriter and more. We look at your digital eco-system as a whole, and optimise it for peak performance.
Increase Brand Exposure
Getting organic (non-paid) traffic to your site is the best reason to use SEO tactics.
Google alone handles billions of searches every day — so following their best practices helps to increase the trust and authority for your site, so you can rank higher in those searches.
Four of the most important factors that Google considers when ranking websites:
fast webpage load time
mobile-ready design (responsive design)
overall user experience
Another great benefit of SEO is that it complements your other digital marketing initiatives! Higher site rankings — with the addition of paid advertising — can lead to increased brand exposure and overall higher clickthrough rates. In addition, paid search landing pages (when optimized for SEO) can lead to higher quality scores.
Our 4-Step approach to SEO
Together, we discuss goals, KPIs, and service offerings.
Our SEO analyst will review key metrics to determine the optimization roadmap for your entire site.
Focus on core keywords for highest-impact changes to the site.
Throughout the ongoing optimization phase, we use new insights about your website to continue making improvements.
When it comes to SEO, our SEO Audit is a thorough review of your current technical SEO setup and how your website is currently performing. It provides clear insights into improvements that can be implemented for better results, and covers the following important aspects of SEO:
How well can the search engines find and index your website?
How search engines index your website is basically the process of downloading a site or a page’s content to the server of the search engine, thereby adding it to its “index”. In order for the search engines to be able to do this, your website needs to be set up accordingly:
XML sitemap – a list all of the URLs for a website that are available for crawling.
Indexed pages – How many pages you have indexed in Google (i.e. the pages that google deems to have quality content.
robots.txt – a text file used to instruct web robots (typically search engine robots) how to crawl pages on their website.
www to non-www redirection – removes the risk of having two versions of your website and therefore risk that backlinks will point to two different locations.
How well can the search engines find and index each individual page?
This is how you tell search engines what content is on each page so they can index it correctly and show it in relevant search queries. It includes things like ensuring title tags, meta descriptions and H1 tags are all updated in the backend of your website. These are the headings and descriptions that will appear in a google search to provide a brief insight into what content is on that particular web page.
Auditing Phase 2
How well can search engines (and visitors) can navigate your site?
The navigation structure on your website is important as it provides internal links to every page on your site and points search engines to the most important pages (so search engines can read navigation drop-down links), which also allows all pages to be indexed. Key aspects that need reviewing are:
Custom 404 page – this is a specific page created in the style of your website to inform users that the page is no longer active and encourages them to stay on your website.
Page not found 404 errors – occurs when the page has been removed or moved and the URL was not changed accordingly.
Speed insights – this is one of the factors Google uses to rank websites and is also important for user experience. For example, the slower the website the more likely it is to have a higher bounce rate.
How well does your website translate to mobile?
With over 40% of internet use being via a mobile phone, it is imperative to maintain a competitive advantage that businesses have a mobile responsive website. This should take into account:
Site design – how well your website design and layout translate onto mobile.
Site structure – how easy it is to navigate your website on mobile.
Page speed – how fast your website loads on mobile.
By implementing SEO improvements outlined in the SEO Audit, your website will already be on track for better optimisations, however that alone is not enough to get the traction your website needs. Continual optimisations that increase the visibility of your website across a multitude of platforms is what is going to drastically improve not only your rankings but the traffic to your website. Some of the SEO strategies we recommend include:
Building Trust and Authority
External links to your website is an excellent way to not only drive traffic to your website, they help you rank better. They tell Google you’re an authority on a certain subject so the more good quality links you can get the better. Here’s some of the ways in which we will help you do it:
Websites with qualified / high volume traffic – seek links via content on highly regarded websites, such as news publications or government websites (i.e. those ending in .gov, .edu).
Business directories – list your business details on directories such as True Local.
Industry sites – seeking to publish content on industry sites is a good way to qualify for links back to your website.
PR/blog content – seek to author content on other websites, or have guest authors publish on your website (in the hope that they also link from their site).
In order to achieve the above, you are more than likely going to need to start here – developing rich, relevant, engaging and current content. It’s all about what your target audience are searching for and you will know this from your keyword research. By continually developing new and interesting content you can use it to refresh and update your website and reach out to other websites, too.
A Great Website
It may seem obvious but having a great website is paramount. And not just a good-looking website, but one that is optimised for SEO. At a minimum, it should be visually appealing, easy to navigate, display clear unique selling points and call to action, have a simple user journey, be mobile responsive, be full of super relevant and helpful content and have a strong message coming through on your About Us page to really connect with your audience. It should also be working for you by collecting leads – this is really important as it will help you develop a database of ‘qualified leads’ that you can market back to as part of your email strategy.
Long Term Thinking
Now we’re getting serious. We’ve got our SEO on track, we’re ranking well for key search terms and we’re getting our website and content humming along. But what’s needed in the longer term to maintain our good positioning and outplay our competitors?
Long term content plan – Incorporating a long-term content plan is a good way of developing content that is aligned with your overall marketing strategy. By this we mean content that compliments your overall marketing goals and objectives – not just ad-hoc pieces as opportunity arises. By preparing a plan in advance it saves time and ensures that content is published in a timely fashion with maximum exposure.
Get social – Developing a social media strategy is an excellent way to extend your overall digital presence by helping you to be visible on relevant social media platforms. By establishing a social media presence, it also helps establish authority and influence amongst your target audience. Your social profiles are more likely to rank in search results, and your target audience may even be using the social platforms to search for products or services just like yours.
Please note that pricing varies depending on your requirements. please get in touch with us for more information, or simply fill out the form below.