Imagine this: a potential customer searches for your services, clicks your ad and lands on your website. They’re interested. They’re ready to learn more. But the page loads slowly. The contact button is hard to find. The information doesn’t match what the ad promised. Within seconds, they leave and choose
Social media in Africa is growing faster than almost anywhere else in the world, and for businesses of every size, it has become one of the most effective ways to connect with customers. But with so many African social media apps available, which one is right for your business? Should
The e-commerce landscape in Africa is evolving rapidly, with more businesses and consumers embracing online platforms and creating online stores for shopping and selling. This significant growth is driven by increasing internet penetration and smartphone adoption. The continent is forecast to surpass half a billion e-commerce users by 2025, reflecting
Search engine marketing (SEM) is a form of online marketing whereby through paid advertising you aim to promote a website on a search engine’s results pages (SERPs) and thus increase its visibility. We previously discussed search engine optimisation (SEO) and how you should use certain tactics to organically (unpaid) promote
Tim Berners-Lee, a computer scientist working at CERN in Switzerland, published the first website on August 6, 1991. This created a chain reaction, and websites soon appeared everywhere. With the necessity for a way to classify and sort webpages came the need for search engines and search engine optimisation (SEO).
Facebook has over 2.91 billion active users, so the chances are your current and would-be customers are probably using Facebook. If you want to connect with customers and showcase your products and services you should maintain your presence on social media, specifically Facebook. Facebook has two available advertising methods –
