Digital connectivity is rapidly expanding across Africa, with over 570 million internet users and rising mobile penetration. Between 2010 and 2019, more than 300 million Africans gained internet access, alongside nearly 500 million new smartphone connections. As connectivity grows, social media has become an indispensable tool for marketing success. But which
The e-commerce landscape in Africa is evolving rapidly, with more businesses and consumers embracing online platforms and creating online stores for shopping and selling. This significant growth is driven by increasing internet penetration and smartphone adoption. The continent is forecast to surpass half a billion e-commerce users by 2025, reflecting
Search engine marketing (SEM) is a form of online marketing whereby through paid advertising you aim to promote a website on a search engine’s results pages (SERPs) and thus increase its visibility. We previously discussed search engine optimisation (SEO) and how you should use certain tactics to organically (unpaid) promote
Tim Berners-Lee, a computer scientist working at CERN in Switzerland, published the first website on August 6, 1991. This created a chain reaction, and websites soon appeared everywhere. With the necessity for a way to classify and sort webpages came the need for search engines and search engine optimisation (SEO).
Facebook has over 2.91 billion active users, so the chances are your current and would-be customers are probably using Facebook. If you want to connect with customers and showcase your products and services you should maintain your presence on social media, specifically Facebook. Facebook has two available advertising methods –
