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Tag: Digital marketing

Search Engine Marketing

What is Search Engine Marketing?

Search engine marketing (SEM) is a form of online marketing whereby through paid advertising you aim to promote a website on a search engine’s results pages (SERPs) and thus increase its visibility. We previously discussed search engine optimisation (SEO) and how you should use certain tactics to organically (unpaid) promote

SEO over the years

SEO over the years

Tim Berners-Lee, a computer scientist working at CERN in Switzerland, published the first website on August 6, 1991. This created a chain reaction, and websites soon appeared everywhere. With the necessity for a way to classify and sort webpages came the need for search engines and search engine optimisation (SEO).

Advertising on Facebook - Boost vs. Ads Manager

Advertising on Facebook – Boost vs. Ads Manager

Facebook has over 2.91 billion active users, so the chances are your current and would-be customers are probably using Facebook. If you want to connect with customers and showcase your products and services you should maintain your presence on social media, specifically Facebook. Facebook has two available advertising methods –

Digital Marketing Strategy

10 Reasons Why You Need A Digital Marketing Strategy

10 Reasons Why You Need A Digital Marketing Strategy It’s all good and well to have big ideas and goals for your business offering, but how are you going to execute them effectively, with ROI metrics in mind? How are you going to monitor your efforts and know what and
digital marketing strategy

Digital Marketing Strategy : Ultimate Guide 2020

Extensive research and planning will be the deciding factor in your digital marketing strategy. You know that you need one, but you might be unsure of how to go about collecting all the necessary information needed. Before we get into the nitty-gritty, what is the purpose of a Digital Marketing