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Tag: Facebook

Top Social Media Platforms for Marketing Success in Africa

Digital connectivity is rapidly expanding across Africa, with over 570 million internet users and rising mobile penetration. Between 2010 and 2019, more than 300 million Africans gained internet access, alongside nearly 500 million new smartphone connections. As connectivity grows, social media has become an indispensable tool for marketing success. But which

Advertising on Facebook - Boost vs. Ads Manager

Advertising on Facebook – Boost vs. Ads Manager

Facebook has over 2.91 billion active users, so the chances are your current and would-be customers are probably using Facebook. If you want to connect with customers and showcase your products and services you should maintain your presence on social media, specifically Facebook. Facebook has two available advertising methods –