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Tag: Search Engine Optimisation

How do Google Paid Ads integrate with Site SEO?

Google Paid Ads (often referred to as Google Ads or formerly AdWords) and Search Engine Optimisation (SEO) are two distinct digital marketing strategies, but when they come together they can enhance your online presence and drive more traffic to your website. SEO centres around achieving higher rankings in the search

SEO over the years

Tim Berners-Lee, a computer scientist working at CERN in Switzerland, published the first website on August 6, 1991. This created a chain reaction, and websites soon appeared everywhere. With the necessity for a way to classify and sort webpages came the need for search engines and search engine optimisation (SEO).