Skip links

Tag: SEO

How do Google Paid Ads integrate with Site SEO

How do Google Paid Ads integrate with Site SEO?

Google Paid Ads (often referred to as Google Ads or formerly AdWords) and Search Engine Optimisation (SEO) are two distinct digital marketing strategies, but when they come together they can enhance your online presence and drive more traffic to your website.  SEO centres around achieving higher rankings in the search

Search Engine Marketing

What is Search Engine Marketing?

Search engine marketing (SEM) is a form of online marketing whereby through paid advertising you aim to promote a website on a search engine’s results pages (SERPs) and thus increase its visibility. We previously discussed search engine optimisation (SEO) and how you should use certain tactics to organically (unpaid) promote

SEO over the years

SEO over the years

Tim Berners-Lee, a computer scientist working at CERN in Switzerland, published the first website on August 6, 1991. This created a chain reaction, and websites soon appeared everywhere. With the necessity for a way to classify and sort webpages came the need for search engines and search engine optimisation (SEO).

10 Essential On-Page SEO Factors You Need to Know

10 Ways to Improve your On-Page SEO When it comes to SEO strategy, the end-goal is to ensure that the website ranks as high as possible, and to do this, it is important to look into both on-page and off-page SEO. In this article, we focus more on on-page SEO