Google Paid Ads (often referred to as Google Ads or formerly AdWords) and Search Engine Optimisation (SEO) are two distinct digital marketing strategies, but when they come together they can enhance your online presence and drive more traffic to your website. SEO centres around achieving higher rankings in the search
Search engine marketing (SEM) is a form of online marketing whereby through paid advertising you aim to promote a website on a search engine’s results pages (SERPs) and thus increase its visibility. We previously discussed search engine optimisation (SEO) and how you should use certain tactics to organically (unpaid) promote
Tim Berners-Lee, a computer scientist working at CERN in Switzerland, published the first website on August 6, 1991. This created a chain reaction, and websites soon appeared everywhere. With the necessity for a way to classify and sort webpages came the need for search engines and search engine optimisation (SEO).