Digital Marketing Archives

Display and Video Advertising Strategy In A Cookie-less World

So, Google is phasing out third party cookies. Yes, you read that correctly. Our means of understanding consumer behaviour is lost if we are cookie-less. Or is it? Google will be doing this over a two year period, which gives us some time to understand

10 Reasons Why You Need A Digital Marketing Strategy

10 Reasons Why You Need A Digital Marketing Strategy It’s all good and well to have big ideas and goals for your business offering, but how are you going to execute them effectively, with ROI metrics in mind? How are you going to monitor your

Digital Marketing Strategy : Ultimate Guide 2020

Extensive research and planning will be the deciding factor in your digital marketing strategy. You know that you need one, but you might be unsure of how to go about collecting all the necessary information needed. Before we get into the nitty-gritty, what is the

Marketing in Times of Uncertainty

Marketing in Times of Uncertainty: Tips From Top Marketing Pros Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers? To help you make wise decisions during trying times, we tapped the minds of top marketers. #1: Your

10 Essential On-Page SEO Factors You Need to Know

10 Ways to Improve your On-Page SEO When it comes to SEO strategy, the end-goal is to ensure that the website ranks as high as possible, and to do this, it is important to look into both on-page and off-page SEO. In this article, we

DigiBot: The future of automotive marketing

We develop artificial intelligence virtual robots that most of the big automotive companies are using. These are chatbots – virtual assistants that are situated on your website and digital business cards. They qualify all your potential customers, guide them through your workflow process, and at

Successful Video Marketing Campaigns

Launching a Successful Video Marketing Campaign Video marketing is a hit. According to Oberlo, 87% of marketing professionals use video as a marketing tool. So, if you don’t implement video content in your marketing campaigns, you’re definitely missing out. Essentially, video marketing is a component

Welcome To The End of Digital Marketing

Welcome to the end of digital marketing A Q&A with Marie Gulin-Merle, Calvin Klein & PVH The end of digital marketing is here. During an interview at Google Marketing Live, Marie Gulin-Merle, chief marketing officer at Calvin Klein and chief digital officer at PVH, said

How To Create Better Marketing Campaigns

Impactful marketing campaigns are crucial for staying at the top of your customer’s mind. With the rising competition, customers are getting special attention from every corner; so they won’t settle for just anything. Therefore, it is necessary to have a highly personalized marketing approach. Successful

7 WooCommerce Extensions To Enhance Your Online Shop

If you’re using WooCommerce for your online shop, then you’ve already taken one of the best decisions for your business. With WooCommerce, building your product or digital downloads shop, is quick, easy and typically quite cheap. Now, want to take your store to the next

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