As 2023 comes to a close, we take a moment to look at the highs and lows that shaped our journey. 2023 has been marked by significant growth, transformative changes, and invaluable lessons. We Tried Something New At the beginning of the year we tackled
Google Ads, a juggernaut in the advertising realm, has always been at the forefront of innovation. But now, it’s taking a giant leap into the future by incorporating the power of artificial intelligence (AI) into its core. Say hello to the new era of AI-powered
Google Paid Ads (often referred to as Google Ads or formerly AdWords) and Search Engine Optimisation (SEO) are two distinct digital marketing strategies, but when they come together they can enhance your online presence and drive more traffic to your website. SEO centres around achieving
In times of economic hardship, being economically savvy becomes more crucial than ever. Whether facing a recession, market volatility, or personal financial challenges, organisations must adopt a proactive approach and look at cost efficiency to safeguard their financial well-being. It is imperative to assess expenses,
Search engine marketing (SEM) is a form of online marketing whereby through paid advertising you aim to promote a website on a search engine’s results pages (SERPs) and thus increase its visibility. We previously discussed search engine optimisation (SEO) and how you should use certain
Tim Berners-Lee, a computer scientist working at CERN in Switzerland, published the first website on August 6, 1991. This created a chain reaction, and websites soon appeared everywhere. With the necessity for a way to classify and sort webpages came the need for search engines
Facebook has over 2.91 billion active users, so the chances are your current and would-be customers are probably using Facebook. If you want to connect with customers and showcase your products and services you should maintain your presence on social media, specifically Facebook. Facebook has
Trying to stand out to online customers and get your piece of the digital apple pie can be a daunting task, especially with today’s level of competition. You’ve taken the time to create a slick website, but how do you get your visitors to take
