One of the fastest growing sectors in the world and predicted to make around 8.1 trillion USD in sales by 2026 is eCommerce. This is primarily because eCommerce occurs over the internet, so sellers and buyers can transact when it is convenient for them. If you want to buy toilet paper at 1am, you can. You can buy and sell at any time and from any place.
When people talk of eCommerce they are generally referring to a B2C (business-to-consumer) retail model. According to TechTarget, B2C or business-to-consumer is a retail model where products or services move directly from a business to the end user who has purchased the goods or services for personal use. It is a term used to describe any business transaction in which the consumer receives goods or services directly, including those carried out by small businesses, entrepreneurs, retail stores, restaurants, and medical offices.
If you have a business with a physical store and no digital offering, you are missing out on big opportunities. A business’s online presence can greatly impact its success.
‘Technology moves so quick that if you’re not thinking about what’s next, the world around you can change faster than you do.’ – Joe Gebbia, the founder of AirBNB
Do you want a piece of the eCommerce pie, but are worried about the admin?
Unleashed is a cloud-based inventory management software designed to help businesses of all sizes efficiently manage their inventory, sales, purchasing, and production processes. It helps you to streamline your inventory management processes, reduce costs, improve operational efficiency, and ultimately increase profitability.
And the good news is, Unleashed integrates seamlessly with several eCommerce platforms, such as Shopify, WooCommerce, Amazon, Vend and Magento. Unleashed doesn’t offer a standalone B2C option but rather integrates with a third party.
How do you set up and manage a B2C store using Unleashed:
- Firstly, you need to sign up for Unleashed: You can sign up for a free trial of Unleashed to test its features before you decide to purchase a subscription.
- Set up your product catalogue: Create and organise your product catalogue on Unleashed. You can add product details, prices, images, and other relevant information.
- Set up your online store: Connect your Unleashed account to your B2C store platform of choice. As we mentioned, Unleashed integrates with popular eCommerce platforms like Shopify (offering a free 90 day trial), Magento, and WooCommerce.
- In the integration page on Unleashed, you can select up to five Shopify stores which is fantastic for those selling in different currencies.
- You need to insert your Shopify store name in the given space and select install.
- This then takes you through to Shopify where you need to select “install unlisted app” and the two services are now connected.
- You then need to configure the settings in Unleashed to state how you want the sales to be handled by Unleashed.
- Manage your inventory: Unleashed automatically updates your inventory levels as you sell products through your online store. You can set up reorder points and low stock alerts to ensure you never run out of stock.
- Fulfil orders: When customers place orders through your online store, Unleashed will generate a pick list for you to fulfil the order. You can track the status of each order and keep customers informed of their order status.
- Analyse sales data: Unleashed provides sales reports and analytics to help you make data-driven decisions for your business. You can track sales trends, analyse customer behaviour, and identify areas for improvement.
- Integrate with other tools: Unleashed integrates with a variety of third-party tools like accounting software such as Xero, payment gateways, and shipping providers. You can streamline your business operations and save time by automating tasks.
Unleashed provides a comprehensive solution for setting up and managing a B2C store. By using Unleashed, you can streamline your operations, improve your customer experience, and grow your business.
Radical Cloud Solutions is a proud implementation partner for Unleashed. We don’t only aid in the implementation of the software platform but in the training and support thereof allowing you to grow your business confidently and seamlessly.