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Google Ads – The Big AI change

Google Ads, a juggernaut in the advertising realm, has always been at the forefront of innovation. 

But now, it’s taking a giant leap into the future by incorporating the power of artificial intelligence (AI) into its core. 

Say hello to the new era of AI-powered ads with Google.

Google Ads is incorporating artificial intelligence (AI) to enhance marketing efforts. By utilising AI-powered ad solutions, businesses can accelerate their marketing impact. 

For corporations, AI has become a multiplier. It enables marketers to get through all their tasks and remain on top of rapidly changing customer wants and trends, as well as capitalise on fresh insights to create campaigns with proven ROI and effectiveness. 

Working in tandem with Google’s AI-driven tools enables the discovery of new customers, better performance opportunities, and faster business growth.

The Unseen Force: AI’s Subtle Role in Google Ads

Google Ads provides a variety of tools to help marketers achieve their objectives, such as locating customers across Search, YouTube, Discovery, Maps and more, as well as providing reliable measurement and actionable performance analytics.

Google Ads’ innovative AI-powered conversational experience is a game-changing feature that simplifies campaign creation and Search ads. Through conversational AI and natural language processing (NLP), Google Ads can analyse the meaning of text and speech, and generate responses that are appropriate and relevant to the conversation.

Just share your website’s landing page, and watch the magic unfold. Google AI summarises the content and generates keywords, headlines, images, and more for your campaign. 

However, you’re still in the driver’s seat and can review, edit, and personalise these suggestions before they go live. It’s like having a brainstorming session with a creative AI partner, turning your visions into high-impact campaigns.

Leveraging Google’s AI technology, businesses can achieve reliable return on investment (ROI) and real-time performance optimisation. The AI helps unlock additional conversions and value within allocated budgets.

From Good to Great: AI Enhances Performance Max

But Google isn’t finished. Generative AI has joined the Performance Max party, making it easier to create and scale custom components. By sharing your website, you enable Google AI to learn about your brand and populate your campaign with relevant content, as well as offer new images relevant to your business. 

Performance Max has already demonstrated how AI can fuel business growth. Advertisers embracing Performance Max have witnessed a remarkable 18% increase in conversions at a similar cost per action, with this figure consistently improving. 

Cross-Channel Bid Optimisation

Cross-channel bid optimisation in Google Ads will help you get greater results than single-channel bid optimisation by maximising marginal CPA or ROAS in each and every auction. Cross-channel bidding decisions help you gain more conversions and value from your marketing budget by improving budget utilisation.

Crafting the Future of Search Ads with AI

The combination of AI and Search Campaigns is about to alter the landscape once more. At Google I/O this year, the new Search Generative Experience (SGE) was announced, ushering in smarter and easier searches. You’ll be able to comprehend a subject more quickly, find fresh perspectives and insights, and complete tasks more quickly thanks to the enhanced Search.

And guess what? Advertising follows suit. New formats native to SGE will leverage generative AI to build personalised, high-quality advertising that complement every phase of the user’s search journey, and will integrate seamlessly into the AI-powered snapshot and conversational mode. 

Furthermore, generative AI will aid in online buying. By merging AI-powered Performance Max campaigns and Search campaigns (with broad match, Smart Bidding, and responsive search ads), advertisers can maximise coverage across search queries, expand to other channels to achieve incremental conversions, and capture unpredictable demand. 

The new generative AI shopping experience is built on Google’s Shopping Graph, which contains over 35 billion product listings, making it the world’s most complete dataset of constantly changing products, sellers, brands, ratings and inventory. In fact, more than 1.8 billion listings are refreshed every hour to provide users with fresh, dependable results.

A Journey of Privacy and Trust

With third-party cookies phasing out and covert tracking being limited, Google Ads is testing privacy-preserving signals from the Privacy Sandbox. By developing new web standards, publishers will have safer substitutes for current technologies so they can continue to develop their digital businesses while maintaining the privacy of your data.

Agencies are increasing their reliance on AI-driven solutions, such as changing keyword targeting to broad match to cover more search queries (broad match generates the most data for its algorithm) or developing Performance Max campaigns to uncover incremental conversions across more channels. 

As Google Ads expands its commitment to innovation, the combination of AI and advertising does more than improve campaigns; it transforms them into dynamic, customised experiences. 

Chat with the team at Radical Cloud Solutions if you would like to learn more about how Google Ads can help you.

Links to additional articles if you would like to learn more about Google Ads: How do Google Paid Ads integrate with Site SEO, What is Search Engine Marketing?, Should an Agency Manage my Pay Per Click Campaigns?